Market Research Analyst in Somerset, NJ

Position Overview:

We are seeking a dedicated and analytical Market Research Analyst to join our marketing team. This role will play a pivotal part in our mission to support our inclusive employment programs by conducting in-depth market research and helping shape strategic initiatives. The successful candidate will work closely with both marketing and sales teams to analyze market trends, identify target customers, and develop data-driven strategies to expand our footprint in traditional staffing and disability inclusion recruiting markets.

Key Responsibilities:

• Conduct comprehensive market research to analyze current conditions in the staffing, disability inclusion, and recruitment markets.
• Research and identify potential markets and customers for our employment programs (SourcePros, and SA and RangamWorks).
• Identify challenges for new and existing clients and tailor a presales strategy based on data driven research and analysis.
• Develop strategic recommendations based on research findings, focusing on growth opportunities in traditional staffing and disability inclusion sectors.
• Gather and interpret data on customer demographics, preferences, needs, and buying habits to drive targeted marketing efforts.
• Prepare detailed research reports that visually present data findings and provide actionable insights to enhance our employment programs.
• Monitor industry trends, competitors, market dynamics, and emerging technologies to provide strategic recommendations for growth and planning.
• Design and execute content strategies, including surveys and polls, to gather feedback from customers and program participants, while using HubSpot to track engagement and analyze key metrics across multi-channel campaigns.
• Create detailed reports, analyze data, and offer insights to senior leadership to improve marketing strategies and strengthen client relationships.

Required Qualifications:

• Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field.
• At least one year of experience in market research or a related field, preferably within staffing, recruiting, or disability inclusion sectors.
• Strong analytical skills with proficiency in tools such as  Analytics, Tableau, Power BI, Salesforce, Hubspot or similar tools.
• Excellent written and verbal communication skills, with the ability to convey complex information in a clear and concise manner.
• Demonstrated ability to work collaboratively across teams and manage multiple projects effectively.
• A passion for data-driven strategy and an understanding of diversity, equity, and inclusion principles in employment.

Preferred Qualifications:

• Familiarity with disability inclusion and related legislation is a plus.

• Experience with ERP and/or data management systems is a plus.

What We Offer:

• Competitive salary and benefits package.
• A collaborative and supportive work environment.
• Opportunities for professional development and career growth.
• The chance to make a meaningful impact in the lives of individuals through inclusive employment initiatives.

Rangam Consultants is a minority, women-owned, disability workforce solutions global organization. We specialize in attracting and retaining talent globally for rewarding careers in IT, Engineering, Scientific, Clinical, Healthcare, Administrative, Finance, Business Management, and many more, while integrating veterans and individuals with disabilities into the workforce. Indeed, we connect career aspirants to relevant job opportunities, whether in the USA, UK, India, or Ireland. Additionally, we offer Location Independent jobs and contract positions across different verticals and industries.
Rangam strives to put job seekers first, providing them with free access to search for jobs, post resumes, and research companies. Every day, we connect millions of people to new opportunities.