Digital Production Manager in Lawrenceville, NJ

OCS/Production Role

Hybrid 50% Princeton Pike

Work Schedule: Monday – Friday, Business hours

Comments:

• 50% on-site
• 12 months to start with this possibly running the full 4 year tenure
• Key Attributes – Including but not limited to: Communication, Collaboration, Adaptability, Problem Solving, Empathy, Conflict Resolution, Time management & Accountability.

 Experience:

1. When it comes to the Job itself I would say
2. Digital experience more than print
3. HCP experience more than DTC
4. Veeva knowledge launching IVA and Home office emails More important than backend tagging and linking and website platforms more

 Purpose and Scope of the Position:

Primary Focus:

• The Production Manager (Producer)/ Strategist will be a critical matrix team partner across the Client partnership within the Cardiovascular Franchise working with both Client Team members.
• The Producer Role is responsible for gathering estimates on production work efforts across tactics, based on established brand and engagement strategy plans for the upcoming year, ensures tactical campaigns aligned with the strategy are carried through and executed in the proper cadence, fed by content module approval and tactical activity calendar updates

 Required Competencies: Knowledge, Skills, and Abilities:

Qualifications:

• Bachelor’s degree
• Campaign marketing.
• 3+ years in marketing and/or activation in large complex organization
• 2+ years of Print and Digital marketing management planning and budget allocation experience
• 2+ years Project Management experience (PMP not required, but ideal)
• Familiarity with Agile Principles
• Understanding marketing data performance and how it informs decision-making.
• Familiar with marketing asset specifications, templates, content management systems, workflows
• Highly organized and detailed oriented, accustomed to fast-paced settings
• Exceptional written and verbal communication skills, with demonstrated ability to write, collaborate on and edit communications and presentations where needed
• Has passion for the role, shares ideas, brings improvements forward, teaches others
• Experience managing external vendors, budgets and invoicing including vendor performance management.
• P&L or knowledge of Budget Management required
• Excellent verbal and written communication skills are required
• Experience with all pharma marketing and launch scenarios, a plus

Duties and Responsibilities:

• Obtains Production estimates for a book of work for a series of brands or Therapeutic area – provides the Production Management Lead with ongoing financial reporting across production/execution, reconciles on monthly basis.
• Cross-collaborates on the content planning timing in order to execute required campaigns.
• Collaborates with Capability Leads, IT and Engagement Planner to schedule resources and plan executions.
• Tracks 8 stages of cycle of campaigns and coordinates across the matrix to meet deadlines where timing may be challenged.
• Is aware of KPIs and is informed of campaign analytics with Business Intelligence & Analytics to help assess content performance to prepare for course corrections and enhancements.
• Champion of Projects within Veeva and Presenting work in PREP
• Performs QA and spot checking across materials for both digital and print.
• Responsible for IVA and Email pushes to market
• Runs or attends status meetings for Brand or Therapeutic area with matrix participants.
• Will learn Tools used to support project management, workflow, timelines, finances, etc. and inform improvements needed and in some cases lead a project with IT.
• Requires attendance on site 2 -3 days a week.

Secondary Purpose/Objective of the Job:

• Drive seamless interaction between the business (e.g., brand, medical, BI&A), the rest of the WEPCC team, Business Info and Analytics (matrix teams and agencies.
• Partners with business and other WCC functions (e.g., sales, meetings/congresses) on development of channel-agnostic engagement and content strategy followed by more specific digital channel strategy to meet business and customer needs.
• Delivers channel insights and recommendations for ongoing optimization of business plans.
• Leads cross-functional matrix structure to pull through digital brand campaigns, tactics, and programs - driving operational effectiveness, business impact and meet objectives.
• Leverage Digital Capabilities and New ways of working principles, standards, and best practices to drive customer engagement for the business.
• Examples include and are not limited to CRM, web sites, IVAs, eMail, social media, Engagement and Search Engine Marketing.
• Other examples to be identified based on business/customer needs and prioritized according to the Capabilities Roadmaps

Key Strategy Support Responsibility

• Serves as a dedicated digital engagement point-of-contact for Brand Team members and Agencies.
• Ensure seamless execution of business strategy.
• Lead execution of digital campaigns/tactics
• Collaborate with business leads across the Client and WCC counterparts (e.g. field/congress & patient engagement partners
• Provides input on functional plans.
• Collaborate with AOR analytics team to ensure KPI identification, measurement plans and optimization of digital programs.

Education and Experience:

• Bachelor’s Degree required

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