Omnichannel Strategist in Lawrenceville, NJ

8am-5pm M-F

Position: Omnichannel Strategist

Location: US office Princeton Pike, NJ 50% on-site

3-5 Top skills you are looking for:

• HCP marketing, DTC marketing, Project Management, Cross functional matrix team experience, agency management, brand partnership experience

 Position Summary

• The Omnichannel Strategist acts as single point-of-contact from Worldwide Commercialization Excellence (WCE) to brand teams, pulling in cross-functional resources as needed to ensure successful delivery of omnichannel strategy and campaigns.
• The Omnichannel Strategist is responsible for bringing deep marketing and omnichannel expertise to brand and launch teams.
• The Omnichannel Strategist acts as an expert across multiple channels (e.g., personal, non-personal) and supports engagements across functions (Commercial, Medical, Access).
• This individual understands various customer perspectives (HCP, patient, access customers) and supports the design of omnichannel experiences and campaign journeys to achieve strategic and commercialization goals for brands.
• The Omnichannel Strategist is able influence peers and embed omnichannel expertise into the brand teams’ skillsets.
• The Omnichannel Strategist is responsible for supporting brand and launch teams with end-to-end collaboration of content production, deployment, and orchestrating agile content processes and workflows. This role focuses on content across channels, customers, and functions (i.e., Commercial, Medical, Access).
• This role understands Medical, Legal and Regulatory processes deeply and is capable of leading the content development and deployment process by using innovative agile and modular content concepts.
• The Omnichannel Strategist is an expert in Customer Experience Excellence leveraging predictive analytics and machine learning to drive behavior change by customer segment.
• This role will advise brands on effective customer journey designs, definition and analytics plans within all channels that our customers engage with.
• The Omnichannel Strategist reports to WCE and is deployed to prioritized brand and launch teams to work as an integrated member of a cross-functional team. The position understands brand strategy and can contribute meaningfully to customer strategies in both pre-launch and in-market products.

 Key Responsibilities

Omnichannel Strategy

• Supports the development of a brand’s omnichannel strategy (incl. campaign plan and tactics) by providing best practices, analytics expertise and expertise on personal & non-personal channels, including media plans.
• Develops omnichannel experiences for pre-launch brands based on target product profile.
• Constructs campaign journeys (incl. mix of personal and non-personal tactics, flow and sequencing of tactics, right timing, and frequency)
• Derives insights from analytical models to optimize channel mix and content/messaging for specified customer segments
• Maintains and monitors a robust set of metrics for each campaign in partnership with BI&A
• Coaches and supports upskilling of customer-oriented strategy roles (e.g., HCP, Patient strategy lead) on omnichannel capabilities
• Maintains knowledge of industry landscape, trends, and benchmarks as well as market regulations for omnichannel deployment

 Content Production & Deployment

• Facilitates the content production and deployment process via agile ways of working; champions content pull through for derivative content
• Acts as an Agile Coach to the PreP coordinators and customer strategists to ensure adoption of agile ways of working and modular content deployment

 Required Qualifications & Experience

• Deep expertise in developing and executing omnichannel strategies and tactics (across personal, non-personal promotional channels)
• Significant experience in omnichannel marketing in or outside pharma (e.g., consumer health), especially in industries with heavy digital channel usage
• Experience with production and deployment for different types of content across channels, incl. review process, channel operations
• Familiarity with modular content processes (e.g., content mapping, tagging)
• Knowledge of industry trends and benchmarks across channel performance for different customer types (e.g., HCP, patient)
• Advanced knowledge of interpreting analytical models and using reporting dashboards, including machine learning and predictive analytics.
• Experience in working in a cross-functional environment, influencing decisions and coaching teams
• Experience working on agile teams

 Key competencies desired

Omnichannel excellence:

• Significant experience in omnichannel marketing in industries with heavy use of digital channels
• Track record of developing and executing omnichannel strategies and tactics (across personal, non-personal promotional channels)
• Knowledge of industry trends and benchmarks for content and channel performance across different customer types
• Understands media planning, buying and pull through
• Leverages creative and analytical approaches to identify and activate paid, earned and owned channels
• Experience working with external creative and media agencies
• Customer-backed performance management:
• Adopts a customer-focused mindset in building strategy and tactics; understands unique customer preferences for omnichannel deployment
• Maintains a robust set of metrics / KPIs in partnership with BI&A to track omnichannel campaign performance by customer segment with feedback loop to inform on-going omnichannel strategies
• Drives trade-off decisions anchored in data
• Partners with BI&A to understand omnichannel preferences for different customer segments
• Demonstrates ability to deliver on customer needs and optimize customer experience
• Content production and deployment management:
• Experience operating in agile teams; ability to coach teams on agile ways of working for content creation
• Facilitates content production process for brand teams, enabling agile ways of working
• Knowledge and experience with MLR processes for content production
• Knowledge of requirements for omnichannel pull through; adopts new tech / ways of working to enable content deployment faster (e.g., modular content)
• Experience using modular content creation (e.g., tagging, taxonomy)

 Leadership and cross-functional collaboration

• Demonstrates ability to lead and influence a cross-functional team
• Has a track record of fostering a collaborative environment and creating a strong rapport
• Embraces changes and upskills teams.

 Education Requirements

• 4 year degree

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