Recruitment marketing is not a new term in human resource (HR) management. It is the tactics and strategy used by a company to source, manage, and train passive talent before they apply for a job.Take the marketing route to passive talent acquisition.Professional recruiters of today think like marketers and consider potential candidates as customers. This involves generating awareness, confidence, and trust and engaging them in the organization?s brand that is designed to cast a wider net among potential talent pools. The talent out there may or may not be looking for a new job. When such a marketing campaign is running effectively, candidates that are passively searching for better opportunities tend to remember the company.  Imprinting of a brand name in the minds of passive talent is what makes recruitment marketing work. Attract talent through a meaningful online and ... View Post

Everyone in the world of tech seems to be talking about big data. But what exactly is big data, and why is it useful to businesses? In today's world of information overload, it is imperative that businesses analyze extremely large data sets (big data) to extrapolate patterns, trends, and correlations to predict future performance and growth. The use of big data helps an organization make more informed business decisions. Closely related to big data is predictive analytics that provides insights ... View Post

With the first International Day of Sign Languages coming up on September 23, it is worth recapping Starbucks? plan to open a new sign-language store in Washington, D.C. next month. It will be the company?s first disability-friendly coffee shop in the US, following the successful inauguration of their first-ever Signing Store in Kuala Lumpur, Malaysia in 2016. The D.C. store will be equipped with various accessibility features and will employ individuals who are deaf or hard of hearing. It will ... View Post

With the advent of new tools and technologies, the recruiting process is becoming faster and more efficient than ever before. Here's a list of four tools we think have the potential to change the way today's recruiters and HR personnel work.1. Applicant tracking system (ATS)A must-have in any modern recruiters? armory, the new generation of ATSs can bring many recruitment functions under one roof to speed up the hiring process while minimizing the risk of accidental data deletion or email ... View Post

Money and other perks surely bring people to work, but what does it actually take to have people show up fully charged every day and do a fantastic job? Recently we went around the room at our Somerset office and asked our fabulous employees who voluntarily go above and beyond their ?official? job responsibilities to contribute to the bottom line. Here are some of the intriguing responses we received:?Money tree, heater and family photos?We dare say this is a rational approach to stay inspired ... View Post

This is the second and final part of our series on how to write a better resume. Our previous blog discussed using correct punctuation and the active voice, as well as not using adjectives and adverbs indiscriminately. In this post, we present some more basic, but oft-ignored, tips for good resume writing.4. Spell correctly and use the right words Fewer things are more annoying to a hiring manager than a resume littered with misspellings and grammatical and punctuation errors. Take a look ... View Post

Today is Veterans Day. It's a time to remember and honor the service and sacrifice of those who for years have protected the American dream and way of life. Earlier we wrote a blog that touched upon the benefits of hiring veterans for contingent and permanent positions. Now we've made a fair bit of progress in the direction of setting up a scalable employment model that offers innovative career solutions to veterans and their families. With our proven expertise in talent resource management, ... View Post

Earlier we shared with you some of our favorite interview tips. We'd now like to take a step back and discuss how to write that winning resume which can help you land your next interview. Regardless of whether you're just starting your career or you've grown into a seasoned professional, the importance of having a well-written resume with good grammar, proper punctuation, correct spelling and appropriate capitalization can never be emphasized enough. For starters, make sure you:1. Write in ... View Post

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Don?t always pursue what?s hot. Sometimes the ?not? careers at the commencement of your college experience can be up and coming by the time graduation comes around. Be prepared to remain flexible. Employers are also getting more daring, and following company models like Google where a degree and good grades validate the ability to do anything. While high demand for certain career potentials may attract you toward that major, others may offer better rewards, if only just because they?re not ... View Post